A recently released survey of 379 in-house counsel confirmed what many legal professionals already see in their daily work: the continued growth in the use of social media.
Like most executives, in-house lawyers’ primary social media outlet is LinkedIn — with more than 67 percent of these attorneys reporting having used LinkedIn within the past week. Twitter, in contrast, was used by only 14 percent of survey respondents during the past week — and 72 percent said they never use Twitter.
Among the other trends reported is the continued importance of blogs. “When executed well,” the survey authors said, blogs “are influencing hiring decisions.”
Considering New Information Technology for Your Legal Work? Five Steps to Guide the Process
Given the pressure to complete legal matters faster, better and cheaper, who can fault legal professionals for seeking help from new technology? After all, when it’s the right technology, used in the right manner, by the right people and on the right matters, considerable leaps in productivity are, indeed, possible. Unfortunately, getting all these variables into alignment is usually no small task.
The good news, however, is that you are not the first to face “technology adoption curves” or to wonder about the potential return-on-investment for new hardware, software or technology training. So in the midst of these confusing calculations and simulated scenarios why not take a few lessons from those who have already been down this road? If you’re just about to embark on a new technology quest, check out this post at Law Technology News.
Craft a Compelling Narrative for Your Job Changes
When communicating about your career transitions, it’s your job to help your “audience” connect the dots. For some listeners, this will require a logical and rational explanation — where Job A led neatly to Job B, and Job C was the next logical move. Other audiences will be captured more by an emotion-driven change — for example, the realization of a passion that could be fulfilled only in the context of another position.
How can you improve your chances for making a good impression with your career-related communications? 1) Craft a compelling narrative; 2) Identify the underlying themes in your career story; and, 3) Explain your story in terms of the value you bring because of this unique combination of experiences.
Dorie Clark, author of Reinventing You, offers more on this topic in her recent blog post for the Harvard Business Review.